Keep the veterinary story first
The portal should lead with veterinary cases, veterinary users, and veterinary workflows. That is what makes the site feel relevant to overseas visitors.
Use FDIM as the support layer
FDIM’s public materials still matter. They help explain why the site does not feel speculative. Public-facing information points to broader strengths around:
- 3D planning
- digital surgery support
- visualization and interaction
- data processing and annotation
The right balance
The most effective balance is:
- veterinary first in the site experience
- FDIM second as the credibility foundation
This keeps the portal focused while still making use of the strongest public company signals available.
